A person crossing a city plaza toward a large digital billboard at dusk

PROGRAMMATIC MEDIA BUYING

Streaming TV to billboards in one login. Every placement on the report.

iRocket is a programmatic platform for agencies and marketing teams: streaming TV, audio, digital billboards and the open web, planned, bought and measured in one place.

Not open to outside buyers yet. Request access and we'll contact you if we open it up.

One login for every channel. One report for every placement.

Plan, buy and measure every programmatic channel from one account. Then open the report and see the sites and apps behind every number.

The iRocket campaign view on a laptop

Sample data

43.9¢

ANA found 43.9 cents of each dollar entering a DSP reached the consumer in 2024. Source: ANA Programmatic Benchmark Study, Dec 2024. The $100,000 figure: Digiday, Oct 2026.

Less than half of each DSP dollar reaches the consumer.

A DSP is the software that buys the ads. The rest of the dollar goes to fees, low-quality sites and ads nobody sees. Buyers name the same three problems:

  • Fees for everything. Platform, reseller, data and management fees, stacked.

  • Minimums that lock you out. One leading platform asks agencies for $100,000 a month before they get their own seat.

  • Reports you can't check. Totals, without the sites and apps behind them.

You can't fix what you can't see. iRocket starts with seeing it.

Every programmatic channel. One login.

Shared audiences and one report across all of them.

  • A living room at night lit by a streaming TV

    Streaming TV.

    Ads on the TV apps people stream at home.

  • A driver on a highway at golden hour with the dashboard screen lit

    Streaming audio.

    Music, podcast and radio apps.

  • A digital screen at a transit shelter on a wet street at night

    Digital billboards.

    Screens on streets, in transit and in public places.

  • Someone watching a video on a tablet at a café window

    Video.

    Online video across sites and apps.

  • A phone showing a news article on a kitchen counter

    Display and native.

    Banner ads, and ads that match the page they sit on.

  • Someone watching a short video on a phone on a train at dusk

    Meta and YouTube.

    Social and YouTube campaigns from the same login.

Precise by design.

  • Location.

    Draw a radius around an address and reach the people there now, or the people who've been there.

  • Context.

    Place ads next to the topics and keywords that fit what you sell.

  • Your audiences.

    Upload customer lists, build lookalikes and retarget your site visitors.

  • Named companies.

    Target companies by domain or industry, then reach their people by seniority, job function and company size. Add intent data to find accounts already researching what you sell.

Include or exclude any of them, so the budget goes where you mean it to.

Every placement, on the record.

Every campaign comes with a report built for the person who has to defend the spend:

Filter out unsafe and fraudulent inventory before you bid, require site transparency, and include or exclude any site. Export any report as CSV for a client or your finance team.

IMPRESSIONS648,203
CLICKS3,340
CONVERSIONS143
Filters
  • IAS
  • DoubleVerify
  • Site transparency required
  • Exclusion list
PLACEMENTIMPRESSIONSSHARECLICKSCONVERSIONS
Weather app · iOS184,22028.4%CLICKS1,290CONVERSIONS41
Local news site142,90522.0%CLICKS1,004CONVERSIONS36
Sports streaming · CTV96,31014.9%CLICKS—CONVERSIONS22
Recipe site71,84411.1%CLICKS611CONVERSIONS19
Podcast network58,1029.0%CLICKS—CONVERSIONS12
Transit screens · DOOH40,3776.2%CLICKS—CONVERSIONS—
Finance news site31,9654.9%CLICKS248CONVERSIONS9
Puzzle game app22,4803.5%CLICKS187CONVERSIONS4

Sample data

Plan. Launch. Measure.

  1. 01

    Plan.

    Pick channels, audiences and budget in one place.

  2. 02

    Launch.

    Set flight dates, pacing and frequency caps, then go live.

  3. 03

    Measure.

    See the sites, apps, locations and creative behind every result, and what each one cost. Then move budget to what's working.

Made for the people who do the buying.

Agencies.

Run every client from one login, with a separate advertiser account for each, and reports you can hand over.

B2B marketing teams.

Upload target domains or pick industries, then reach the people there by role and seniority.

In-house growth teams.

Add streaming TV and audio without an agency, measured with your own pixel.

Results from campaigns on the platform.

Gold earrings on a stone surface

6x

blended ROAS

A DTC jewelry brand

Added display, mobile and retargeting beside its search and social. From Q2 to Q4, conversions rose 14x and cost per acquisition fell 83%, while spend grew 133%.

Read the case study

21x

ROAS

A fine-jewelry online store

Moved its remarketing off Google. In three months of campaigns it saw 21x return on ad spend and 70% higher ROI than the other programmatic channels it had tried.

Read the case study

Under $10

per purchase

A performance agency

Used tight geofencing and audio for its eCommerce clients. Cost per purchase fell from three digits to two, and audio campaigns came in under $10.

Read the case study
See all case studies

Results from individual advertisers' campaigns. Yours will differ.

Questions buyers ask

Not yet. Request access and we'll contact you if we open it to outside buyers.

You choose before you bid: brand-safety and fraud filters from independent verification providers such as IAS and DoubleVerify, a site-transparency requirement, and site lists to include or exclude. Reports then show where ads ran by domain, publisher and page, with results by location and creative.

iRocket is run by a small team of operators. The buying technology is licensed from a programmatic technology partner.

Yes. Export spend, impressions, clicks, conversions and cost per result as CSV, by campaign, domain, page, location and creative.

Pricing for outside buyers isn't set. If we open iRocket up, we'll publish it in plain terms first.

Some categories are banned or restricted, such as adult content, ads aimed at children and targeting people by financial hardship. Health and alcohol have extra rules. We'll publish the full list on our Ad Standards page.

A person at a window above a city at dusk, digital screens glowing below

Every channel. Every placement. One login.

We're not open to outside buyers yet. Tell us what you buy today and we'll contact you if we open it up.

01

You

02

Your company

03

What you buy

Monthly media budget
Channels you want

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