A DTC jewelry brand saw 21x ROAS in three months after moving remarketing off Google

The challenge

The brand bought programmatic display and found little visibility into where ads ran. Low-quality traffic did not turn into customers. It needed display that paid back at a profitable return, and reports it could check against its own attribution research.

What they ran

The brand moved much of its remarketing budget off Google display. It supplied ad creatives, pixel tracking and campaign goals, then ran remarketing campaigns on the platform with support from the platform team. Setup was smooth. The brand's aim was to spread budget across more platforms instead of leaning on the same few.

Results

• 21x ROAS (return on ad spend) from the three months of running campaigns
• Marketing spend efficiency increased 9% month over month
• A 70% higher ROI than several other programmatic advertising channels the brand had tried

What other buyers can take from it

Remarketing is a clean first test for a new buyer platform. You already know the audience, so the comparison to your current channel is fair.