A performance agency
An agency cut eCommerce CPA from three digits to two, with audio purchases under $10
6 ft
Precision targeting
Under $10
CPA on eCommerce purchases from an Audio campaign
3 → 2
Digits in CPA across eCommerce campaigns
The challenge
The agency ran paid media for clients on the big search and social platforms. Location targeting there was not tight enough. The agency said the real reach could be off by 5-10 miles from the radius set. For niche audiences in specific places, that was too loose.
What they ran
The agency kept its current setup and added programmatic on top. With the platform team, it set audience targeting, conversion pixels and campaigns. Geofencing let it draw very small zones around the places its advertisers cared about. Cost per conversion was the one measure of success. Audio campaigns ran for eCommerce advertisers.
Results
- 6-feet precision targeting
- eCommerce purchases from an Audio campaign with CPA below $10
- CPA decreased from 3 to 2 digits across eCommerce campaigns
- The page also publishes a 10x impact on conversion results, with no baseline given
What other buyers can take from it
Add programmatic next to your current media, not instead of it. Judge it on one number, cost per conversion, and give it months of data.
Results from individual advertisers' campaigns. Yours will differ.
